Building resilient relationships with suppliers in the B2B market
نویسندگان
چکیده
منابع مشابه
Building Buyers' Long-Term Relationships with the B2B E-Marketplace: the Perspective of Social Capital
The popularity of the Internet has created the growth of B2B e-marketplaces. In spite of the many advantages of B2B e-marketplaces, a majority of buyers are still reluctant to maintain a long-term relationship with B2B e-marketplaces. In order to overcome this problem, we apply social capital theory to propose a research framework for understanding how virtual community play an important role i...
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ژورنال
عنوان ژورنال: Management
سال: 2016
ISSN: 2299-193X
DOI: 10.1515/manment-2015-0067